The client is an independent yoga instructor based in Ontario, offering in-person and online classes focused on beginner to intermediate learners. With a deep passion for mindfulness and movement, her goal was to grow her student base while maintaining a sense of authenticity and calm within her brand.
She had an Instagram presence but wasn’t seeing real lead conversions or class signups. She reached out to HeadStart Strategy looking for a way to turn her content into clients — without compromising the feel and values of her brand.
While the client had a small but engaged social following, she wasn’t generating enough leads to fill her weekly classes. She needed a way to scale lead generation while staying authentic.
Key issues identified:
We built a calm, content-driven campaign that reflected the instructor’s energy while also encouraging action. We used short video Reels showcasing yoga snippets, peaceful routines, and overlays of client testimonials. These created trust and showed the experience visually.
We paired this with targeted Meta (Facebook & Instagram) ad campaigns designed for local and interest-based targeting. The ads led users to a simplified signup form that offered a discounted intro class — giving users a gentle nudge to take the first step.
Our team produced a series of mindful creative assets using real footage and quotes from past students. Reels were formatted for mobile and kept under 30 seconds to maintain attention while promoting her unique style and values.
We ran A/B tests across different ad sets segmented by interest (e.g., wellness, fitness, meditation) and location. Weekly optimization ensured the budget was focused on the best-performing ads, and the simple lead form helped keep conversions high and CPL low.
The campaign generated 65+ leads in just 5 weeks, with an average cost-per-lead of only $3. Multiple intro classes sold out, and the client reported significantly higher engagement on Instagram. The campaign helped create a stable lead funnel while maintaining the peaceful, authentic voice of the brand.
Study market needs and trends for informed decisions.
Organize resources and actions to achieve business goals.
Enhance offerings based on feedback and innovation.
Introduce products/services with a strategic rollout.
Business Owner
This campaign proves that performance and authenticity can work hand in hand. By combining intentional content with smart targeting and a streamlined lead funnel, we helped this yoga teacher grow her business without compromising her voice.
Consistency in message, thoughtful visuals, and strategic ad placements turned awareness into action — all on a lean budget.
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Through a simple lead form connected to Instagram and Facebook Ads.
Authentic Reels with real client quotes and gentle CTAs.
No — just $3 per lead on average with $20–$30/day spend
Both — the funnel worked for in-person trials and virtual classes.
Yes — it works well for pilates, meditation, personal training, and more.
