Based in North York, the client is a seasoned legal professional offering a range of services including real estate law, family disputes, and civil litigation. Despite their experience and solid reputation, they were struggling to stand out in a competitive local market saturated with similar law firms.
With no digital marketing strategy in place, the client relied heavily on word-of-mouth referrals. They approached HeadStart Strategy looking for a fast and effective way to generate qualified leads and establish a dominant local presence online.
The primary challenge was to quickly attract high-intent local leads in a highly competitive legal niche while working with a limited budget.
Key issues identified:
We began by identifying the client’s most valuable services and the intent behind common local legal searches. Our team developed a custom strategy focused on visibility, lead capture, and local trust-building.
We crafted hyper-targeted Google Ads campaigns with precise keyword targeting and geo-fencing around North York. Smart landing pages were designed with strong CTAs, and technical SEO was implemented to boost organic visibility.
To execute the plan, we launched tightly controlled Google Search campaigns using long-tail keywords relevant to “lawyer North York” and its variations. Geo-targeting ensured the ads only appeared to users in North York and nearby areas.
We also built conversion-optimized landing pages with compelling messaging, trust signals, and click-to-call functionality. Parallel to this, we optimized the client’s Google Business Profile and onsite SEO to enhance local rankings.
📈 75 high-intent leads in just 60 days, 💰 $40,000 in new business closed, 🔍 Top Google rankings for target keywords, 💳 Only $100/day in ad spend
Study market needs and trends for informed decisions.
Organize resources and actions to achieve business goals.
Enhance offerings based on feedback and innovation.
Introduce products/services with a strategic rollout.
C.E.O
This campaign proved that with the right mix of precision targeting, compelling creative, and localized strategy, even highly competitive industries like legal services can see rapid and measurable growth. The results highlight how a lean, focused approach can deliver significant ROI in a short time frame.
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Leads started coming in within the first week of launching the Google Ads campaign.
Google Search Ads combined with improved local SEO.
Yes — only $100/day ad spend delivered $40K in new business.
We handled both: landing page design, copywriting, ad strategy, and SEO.
Absolutely — this strategy is ideal for any local business targeting a geographic niche.
