The client is a small but skilled home renovation business based in the Greater Toronto Area, offering services such as kitchen upgrades, basement remodeling, and full interior makeovers. Despite excellent craftsmanship and a growing list of satisfied clients, the business lacked consistent online lead generation.
They came to HeadStart Strategy seeking a digital solution that could deliver real leads without straining their tight budget. Their primary goal was to create predictable inquiries while showcasing their renovation expertise online.
The client had minimal digital marketing in place and relied heavily on referrals. They needed an affordable yet effective system to generate steady leads and grow their business.
Challenges included:
We crafted a Facebook Ads strategy focused on high-contrast before-and-after visuals to immediately grab attention in a scroll-heavy platform. These visuals were paired with short, compelling ad copy that emphasized the client’s affordability, experience, and trustworthiness.
We also built an optimized lead form funnel that minimized friction and encouraged quick submissions. Every element—from the headline to the call-to-action—was tested and refined for performance. Our targeting was hyper-local, ensuring ads reached homeowners actively interested in renovations.
To launch the campaign, we developed several creative variants using real client project photos. These were enhanced with light editing to highlight transformation, which helped establish instant credibility. The ad copy focused on benefits like transparent pricing and quality workmanship.
We tested multiple audiences within the GTA, narrowing down to high-performing zip codes and interests. Lead forms were set up with strategic questions to pre-qualify inquiries, ensuring the client only received serious leads. Campaign performance was monitored daily and optimized weekly.
The campaign delivered 45 high-quality leads in just 90 days, with a lean ad spend of only $40 per day. The return on ad spend exceeded expectations, and the client reported being fully booked out for three months in advance. The strategy helped turn limited resources into measurable business growth.
Study market needs and trends for informed decisions.
Organize resources and actions to achieve business goals.
Enhance offerings based on feedback and innovation.
Introduce products/services with a strategic rollout.
Managing Director
This case proves that you don’t need a massive budget to see real results — just smart strategy and disciplined execution. By focusing on visuals that build trust and copy that speaks directly to homeowners, we were able to turn attention into action.
With ongoing optimization and a clear message, even small businesses can compete — and win — in a digital space crowded with larger players.
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The before-and-after visuals paired with sharp, credible ad copy.
Only $40/day — making it extremely cost-effective.
No. We used Facebook’s built-in lead forms for faster conversions.
Highly localized targeting within key GTA neighborhoods.
Yes — especially for visual industries like renovations, landscaping, and design.
