The client is an independent mortgage agent operating across the Greater Toronto Area, specializing in private lending and alternative financing solutions. With growing competition and a diverse customer base, they needed a marketing approach that could cut through the noise and connect with audiences in multiple languages.
Although they had strong closing skills and industry expertise, their digital presence lacked strategy and consistency. They partnered with HeadStart Strategy to build a system that could consistently generate qualified leads while reducing cost per acquisition.
The primary challenge was to attract and convert private mortgage prospects at scale, while keeping lead costs low across various demographics and language preferences.
Key obstacles included:
We created a full-funnel Meta (Facebook/Instagram) ad strategy tailored for the mortgage audience. The top of the funnel focused on educating and building trust through testimonials, financing tips, and multilingual videos. The bottom of the funnel reinforced credibility with client results, FAQ-driven content, and time-sensitive offers.
Campaigns were run in English, Punjabi, and Hindi to connect with the region’s diverse audiences. Ad creatives were designed for cultural relatability and clarity. We also implemented qualifying questions in lead forms to ensure only high-quality prospects reached the agent’s CRM.
Our team developed trust-building creatives including real client testimonials, custom graphics, and clear financing scenarios. We launched separate campaigns for each language group, optimizing budgets and messaging for each audience segment.
To streamline follow-ups, we set up automated CRM flows and email sequences, ensuring leads were nurtured in real-time. Daily performance tracking and weekly A/B tests helped maintain a high CTR and conversion rate, while cost per lead remained within target.
The client is an independent mortgage agent operating across the Greater Toronto Area, specializing in private lending and alternative financing solutions. With growing competition and a diverse customer base, they needed a marketing approach that could cut through the noise and connect with audiences in multiple languages.
Although they had strong closing skills and industry expertise, their digital presence lacked strategy and consistency. They partnered with HeadStart Strategy to build a system that could consistently generate qualified leads while reducing cost per acquisition.
The primary challenge was to attract and convert private mortgage prospects at scale, while keeping lead costs low across various demographics and language preferences.
We created a full-funnel Meta (Facebook/Instagram) ad strategy tailored for the mortgage audience. The top of the funnel focused on educating and building trust through testimonials, financing tips, and multilingual videos. The bottom of the funnel reinforced credibility with client results, FAQ-driven content, and time-sensitive offers.
Campaigns were run in English, Punjabi, and Hindi to connect with the region’s diverse audiences. Ad creatives were designed for cultural relatability and clarity. We also implemented qualifying questions in lead forms to ensure only high-quality prospects reached the agent’s CRM.
Our team developed trust-building creatives including real client testimonials, custom graphics, and clear financing scenarios. We launched separate campaigns for each language group, optimizing budgets and messaging for each audience segment.
To streamline follow-ups, we set up automated CRM flows and email sequences, ensuring leads were nurtured in real-time. Daily performance tracking and weekly A/B tests helped maintain a high CTR and conversion rate, while cost per lead remained within target.
The campaign resulted in 78 closed private mortgage deals in just 60 days, with a high CTR and exceptional ROAS. Monthly revenue doubled, and the client’s CRM is now fully automated — saving hours of manual follow-up each week while keeping conversion rates high.
Study market needs and trends for informed decisions.
Organize resources and actions to achieve business goals.
Enhance offerings based on feedback and innovation.
Introduce products/services with a strategic rollout.
Entrepreneur
This campaign highlights how combining multilingual targeting with a smart funnel can drive massive returns — even in a saturated space like mortgage lending. The key wasn’t just the ads themselves, but the strategy behind them: building trust first, then guiding prospects through a well-defined conversion path.
By speaking to people in their preferred language and solving their real concerns up front, we created a high-converting, repeatable system that continues to deliver value.
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Leads started coming in within the first week of launching the Google Ads campaign.
Google Search Ads combined with improved local SEO.
Yes — only $100/day ad spend delivered $40K in new business.
We handled both: landing page design, copywriting, ad strategy, and SEO.
Absolutely — this strategy is ideal for any local business targeting a geographic niche.
