The client is a medical aesthetics clinic located in a competitive urban market, offering specialized treatments including skin rejuvenation, body contouring, and pelvic health therapies like Emsella. Despite having an advanced clinic setup and a skilled team, their digital marketing efforts were yielding zero results.
Prior to partnering with HeadStart Strategy, the clinic had hired a marketing agency that failed to deliver leads or return on ad spend. The team was frustrated and on the verge of halting all advertising, unsure of what wasn’t working and how to fix it.
The clinic had been investing heavily into ads and marketing with no ROI. Their campaigns were poorly structured, lacked compelling messaging, and targeted the wrong audience.
Key issues identified:
We started by overhauling the visual identity of their ads — introducing bold, clean graphics and patient-centric messaging that built trust and credibility. We emphasized the most in-demand and profitable treatments, such as Emsella, to ensure ad spend aligned with revenue-generating services.
We then restructured their Meta Ads into a bottom-of-funnel (BOFU) strategy focused on immediate conversions. Lead forms were redesigned with optimized fields and stronger CTAs, and each ad was paired with a customized landing page designed for conversion.
Our creatives included before-and-after visuals, client testimonials, and simple breakdowns of treatments, especially those that produced the best ROI. Campaigns were built in multiple formats (carousel, video, static) and tested for relevance and response.
We tracked performance daily, refining the targeting based on age, location, and service interest. The landing pages were continuously A/B tested, and the CRM was integrated with automated responses to ensure every lead was followed up quickly and professionally.
Within just 45 days, the clinic received over 200 qualified leads, achieving a ROAS of 50. The treatment rooms were fully booked for two months, and the clinic experienced a complete digital turnaround. What started as a rescue mission became one of the client’s most profitable campaigns to date.
Study market needs and trends for informed decisions.
Organize resources and actions to achieve business goals.
Enhance offerings based on feedback and innovation.
Introduce products/services with a strategic rollout.
Co-Founder
This case study proves that results come from alignment — aligning the message, the targeting, and the offer with what actually matters to the client and the patient. Fixing creative and funnel structure alone can transform a failing campaign into a high-performing one.
The right digital partner doesn’t just run ads — they diagnose, treat, and optimize for lasting results.
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They lacked focus, targeted the wrong audience, and had poor conversion structure.
These services delivered high ROI and were easier to sell with proper messaging.
We integrated automated emails and alerts to the clinic for immediate contact.
No full redesign — we created landing pages specific to each campaign.
Yes — especially those offering elective, high-margin treatments.
