The client is a mid-sized real estate brokerage based in the Greater Toronto Area, offering residential property services including buying, selling, and investment consulting. With years of experience and a skilled team of agents, they had the potential to grow — but lacked the digital infrastructure to support consistent lead generation.
Despite their local market presence, their outdated website, broken CRM, and generic messaging were holding them back. They approached HeadStart Strategy to modernize their funnel, boost visibility, and create a smoother path from ad click to client contact.
The brokerage’s digital ecosystem was fragmented and outdated. They needed a full-stack upgrade to generate consistent, quality leads.
Key issues identified:
We started with a website performance audit and resolved issues affecting loading speed, mobile responsiveness, and lead form functionality. Simultaneously, we rebuilt and automated their CRM to ensure every lead was tracked, categorized, and followed up with automatically.
On the front end, we launched Meta ad campaigns with updated messaging and visuals that emphasized trust, location expertise, and unique selling points. To supplement visibility, we deployed a Google Search campaign targeting high-intent local queries related to real estate services in the GTA.
The website revamp focused on usability, speed, and conversion — including a stronger homepage structure, clear CTAs, and mobile-first design. The CRM system was integrated with new lead forms and email automation sequences for prompt responses.
We ran A/B tests on different ad creatives and headlines across Meta platforms, refining based on early results. The Google Ads campaign was built around keywords with strong buyer/seller intent and adjusted weekly based on cost-per-click and quality score data.
In just 30 days, the brokerage generated 25 high-quality leads, up from only 10 per quarter previously. With an efficient $15/day ad spend, the campaign achieved 150% lead growth. Their CRM is now fully functional, and website performance is optimized — enabling accurate tracking, better reporting, and ongoing lead generation.
Study market needs and trends for informed decisions.
Organize resources and actions to achieve business goals.
Enhance offerings based on feedback and innovation.
Introduce products/services with a strategic rollout.
Co-Founder
This project showed how addressing foundational systems — like the CRM and website — can significantly enhance paid campaign performance. By streamlining internal workflows and refining external messaging, we created a growth engine that continues to perform even on a lean ad budget.
Success wasn’t just about getting more traffic; it was about making sure every click had a clear path to conversion and long-term follow-up.
We are here to help you 7 days a week and respond within 24 hours. Plus, you can find most answers to your questions right on this page.
It had poor integrations and wasn’t capturing or organizing leads properly.
We improved speed, mobile responsiveness, and lead capture flow.
New messaging focused on local authority, results, and trust-building visuals.
Meta (Facebook/Instagram) for awareness, Google Search for high-intent traffic.
Yes — the approach can easily be replicated and scaled to other real estate businesses.
